Channel Mix Optimization • 13/02/2026 How strategic PPC for hotels elevates direct bookings for agencies and suppliers
Channel Mix Optimization • 17/02/2026 Smart vacation rental pricing strategies for a new era of demand
Channel Mix Optimization • 22/06/2026 WhatsApp as a Distribution Channel: How Hotels and Agencies in Asia Sell Through Messaging
Channel Mix Optimization • 24/04/2026 Travel Retail 2026: The Distribution Playbook the Platform Era Missed
Channel Mix Optimization • 07/09/2026 The Channel-Mix Audit: How Agencies Stop Defaulting Into OTA Dependency by Inaction How revenue leaders audit travel distribution channels, cut OTA dependency, and build a profitable direct and indirect channel mix for agencies, tour operators and hotels.
Channel Mix Optimization • 12/06/2026 When AI Generates Half of Travel Search Traffic: Why Distribution Needs a New Playbook AI engines are set to generate half of travel search traffic. How hotels, OTAs and agencies must redesign distribution, content and revenue strategies for AI.
Channel Mix Optimization • 20/05/2026 One in Four Travelers Now Start on Booking.com: What the Search Default Shift Means for Distribution Discover how Booking.com-first search behaviour, OTA-to-direct leakage and data-driven channel mix optimisation are reshaping hotel distribution strategies for hotels, agencies and suppliers.
